Founded in 1997 in Aarhus, Denmark, Minimum has evolved from a local retail store into a global fashion brand. Spearheaded by founder Peder Tang, it remains proudly independent, focusing on accessible yet stylish clothing with attention to detail and quality. Based in Aarhus, they maintain an international outlook while staying rooted in their hometown. Bridging Nordic heritage with minimalist design, Minimum anticipates trends by following subcultures, offering affordable yet stylish collections with a global perspective.
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